How to get started with video in business
Today we'll have a look at how to get started with video in business.
I've built my company from the ground up and have developed the Sleep Like a Boss Method. My team and I are on a mission to eliminate sleep issues working holistically. I now have a very successful company with a great team and I wish to help entrepreneurs like you to develop their business as well, especially if you are in the health industry. So what can you do and how can I help you?
In this blog post, we are going to talk about something that has been life-changing for my business and it is the creation of video for my business!
For me, video is one of the most important things that you can do and it is the beginning of my content creation method. I create a video like the one you see above and then my assistant takes it and puts it out on all the different social media platforms. We call that a content creation funnel and I learned this method from my coach Jamie Palmer. So how does it work?
- After I record a Facebook live video, I notify my assistant, who sends it to our video editor, and to rev.com for transcription.
- The edited transcript is the base for our blog post and newsletter,
- The video goes out to YouTube, LinkedIn, and IGTV on Instagram.
- Quote graphics are created from what I've been saying for Pinterest, Twitter, Facebook, Instagram.
As you can see, the little piece of content I created during my 5-10 min video is going to serve in many different ways.
Now, there are different ways to do the video. You can be as perfectionist as you want to be, or not. I am definitely not.
For example, I never use a script. That might be a little annoying for some people who like it all polished, but I feel that people who are working with me, are kind of like me, and they just work organically very well. So don't overthink it!
If you have a topic you want to talk about, talk about it as if you were talking to a friend, especially if it's health-related. We often think that we need to impress someone with our knowledge and our education. But the truth is that a lot of people don't even understand it if we jazz it up too much and if we make it too fancy. What they do understand is us speaking very plainly as if we were talking to a friend.
Personally, I don't use scripts because I find if I have a conversation with someone and I want to explain to them why I do what I do, I am not using notes either. So why would I use them for video creation?
The only incident where I have something like a script is when I talk about a scientific issue. There are some elaborate chemical names when I talk about sleep neurology for example. But apart from that, I really don't.
I use what I already know because it shows that I know what I'm talking about.
Next, you might say "Okay, fine. I can try but what if I'm nervous? What if I don't sound like I usually do?"
Well, for a lot of us, it is difficult. When I'm with people, I am quite introverted, but when I do these videos, I actually don't imagine anyone watching them. That might sound a bit weird, but if you do say "hi" and it will freak me out, because I always think nobody's watching!
I literally don't think about it. I don't think about it being on YouTube, LinkedIn, etc.... I just think that I have something to say and I talk into this little bullseye of my camera. Of course, it takes practice to get comfortable with that. The more often you do it, the better you become and people actually won't be horrible to you if you sound a little nervous. Most can relate to that and know that it's not easy. Don't be afraid and being too perfect is not always likable either!
Be who you are! If in your opinion, you're a nervous freak in front of the camera then just be like that. You are going to attract the people who get that and who are like, "Oh, I would be totally like her or him, but they are getting their video actually out there! Kudos to them!"
Another question I often get is about quality. Truth be told, if you have an iPhone or any other good smartphone, you can do video. You don't need anything fancy. I have a webcam by Logitech that records in HD 1080 pixels, which I like a lot. It works well for me. I also have a very basic lighting set that I found on amazon.
Look for lighting kits and you'll see there are many options. I paid around $55 for mine and it works perfectly fine. It doesn't need to be fancy-schmancy. Where you need to invest money in is the microphone. I do think a good microphone makes a difference! (Look at this blog post where I talk more about tech)
I use the Blue Yeti and love it. You can also just use your smartphone and speak into that. I have plenty of videos where I do exactly that, for example when I am at the airport waiting to go to a conference.
So you can literally get as fancy as you want to.