Why good recording tech matters to get your first high-end clients
As you know by now, I'm focusing mainly on people who want to do their business online and today’s topic is really gonna get me going!
You know I have a certain standard!
(Note to my mentees: This is something you will all eventually need to invest in)
So what is "Why good recording tech matters to get your first high-end clients" about?
- Light boxes
- a decent mic
- a decent webcam. (I did just buy the new MacBook Pro, and I have to say that webcam is pretty awesome too.) But, I also use a Logitech HD 1080p, model is C920.
Why is that important? Well, when I see people going online or doing a video on Facebook Live or on a summit, and I see them having their iPhone head buds, bad lighting, having an awful microphone and a weird background behind them, I quickly lose interest. They don’t look happy or smart. The topic might be top, but they are losing the audience, due to their lack of tech investment.
Your business is online. There's a certain way to represent yourself. Think of it as if you’re going out or going to have a talk, and you haven’t brushed your hair and your appearance is a bit raggedy. How do you think that is going to go over?!
Personally, I really believe it’s important how you appear in front of people. I am not saying that it should be fake, but it should be polished. Thanks to Zoom you can touch up your video and give yourself a smooth glow.
For my mentees, this is a nonnegotiable point! When they start doing videos, later on, it needs to look high quality. I encourage them to do podcasts and to be on summits. You're just going to stand out!
When people watch all these videos out there and yours stands out because it looks professional, that's where they're going to spend their money! Not on Yoga-Pants-Sue, who you can barely understand and who's pixelated and had a super noisy background. They won’t necessarily want to invest, no matter how good their content is!
That’s why good recording tech matters to get your first high-end clients! Deal with it, but still be authentic.
If this is something you're interested in and these little biz bombs and little biz tips are something that you can take advantage of, then get in touch. If you think, “Okay, I actually need someone to help me with my business. It's just so much and I don't know where to start. How do I get workshops? How do I do videos? How do I get on summits? How do I get my website up and running?” get in touch. Go to the business coaching section, book a call and we're off to the races.
I'll talk to you soon.